DEELUXE is an Austrian brand founded in 1996 that specializes in snowboard boots. In 1997, they introduced the world's first heat-molded liner, and continue to develop innovative technologies such as the BOA® system and Flex Booster. As an environmentally friendly option, they also manufacture boots made with algae-derived material "Rise by Bloom." Team riders include Eiki Helgason and Kevin Backstrom, and their products cater to a wide range of styles, from freestyle to backcountry.