HAPPY HOUR is a California-based skate brand founded by a group of riders led by pro skaters Raybourn (Ben Raybourn) and Nuge (Matt "Nuge" Ballard). Their stance of prioritizing "vibes" over practicality is embodied in their humorous and sarcastic graphics and boldly colored sunglasses, giving them a distinctive presence on the street.
HAPPY HOUR stands out as a realistic skater's brand that stands out from boring mass-produced brands and injects humor and rebellious spirit into skating and lifestyle.